Every 3D visualization company has a different approach to estimating projects, but their pricing policy is usually based on the following:
- cost of each image;
- estimation of floor space in square meters;
- turnaround time.
Our studio prefers to evaluate the cost of a 3D architectural visualization projects considering the number of work hours.
In our point of view, this is the best option.
One experts’s working time during a project is within the range of $15 to $50 per hour, and it depends on many factors.
Factors Influencing Time and Cost of a 3D Architectural Visualization Project
Like any work of art, a 3D visualization cannot have a fixed price. It will be defined by:
- the deadline and amount of 3D artists involved in the project;
- project detailing;
- availability of ready-made 3D models;
- number of image-specific points (angles, renders);
- requirements to resolution of the final visualization;
- season and times of day that are required in an image;
- number and scale of adjustments (corrections that change more than 20% of the project are estimated separately);
- final format (image, panorama, animation, video, etc.).
Now, let’s review each of the items that influence the cost of a 3D render.
There is a group of 3D artists working on a project and each of them is responsible for a certain task, like:
- 3D modeling and choosing materials;
- tuning the camera and lighting;
- rendering and postproduction.
Project detailing depends on each of the above stages. That’s why it is so important to understand the technical task clearly on an early stage. Another important factor is choosing the style (it can be minimalistic, classic, high-tech etc).
Availability of ready-made 3D models
This one means that there are many 3D models we can download or buy on the internet, including people, decoration elements, material textures, bush and trees, cars and so on. This is very important for 3D modeling, because the creation of unique models takes a lot of time.
This factor also influences terms and cost of 3D rendering.
Number of image-specific points (views, renders)
Every modern 3D program can help optimize the time needed for rendering, but we always have to calculate it correctly to get the required quality. That is why, when we estimate the timing of a 3D architectural project, we should consider all factors like the resolution of the image and exactly how many visualizations we need
Season and times of the Day required in an image
Our studio can create 3D rendering showing any time of the day and any season. We are interested in all non-standard projects, and we shall calculate the cost and time separately for each of them.
Number and scale of adjustments
You can add your corrections in every stage of the project, but it is important to understand that every production process has a definite sequence:
- Tuning of materials
- Setting camera and lighting
- Render tuning
For example: if you decide to add some changes to textures when the render is already being tuned, it can lead to the change of time and cost of almost complete project.
Corrections that change the project for more than 20% are estimated separately.
Final format (static render, panorama 360, virtual tour, animation, etc.)
The format of your final render depends on its purpose. If you want to put this image on a Website, it would be effective to use a panorama or a 3D tour. A static rendering is more useful for printing or some banners, for instance. The animation is suitable for both ad clips and the Website.
What can decrease the cost of your project?
The following can help make your project less costly:
- An accurate technical specification with all 3D models and construction drawings
- Multiple orders/several projects
Before starting actual work on your task, our Project Manager will have a short interview with you to get sure we understand every aspect of your architectural project.
Considering all the above, we’ll estimate the time and cost for your project implementation.