In the fiercely competitive markets of construction, building design, and real estate, it is not enough to be just ‘good’ anymore. You need to have a really strong differentiative advantage to stand out from the crowd.
3D architectural visualization provides this advantage in a lot of ways. Today, it is increasingly used by web developers, architects, designers, real estate and construction companies, advertising agencies, and manufacturers.
What Is Architectural Visualization?
In short, it’s creating imagery of unbuilt architecture or products. While design and construction are expensive and complicated processes, any changes or mistakes can turn out to be very costly.
The same is true regarding manufacture business, web development, and commerce.
Architectural visualization helps avoid these mistakes, as you and your clients are both able to understand clearly what your project or product is going to look like before the construction or manufacturing has begun.
A recent research by TechNavio, a London-based technology market research company, revealed that closing a sale positively is much more probable when customers see a 3D architectural visualization of an object and can better estimate the exterior, interior, and the surrounding landscape.
A realistic representation of a project increases the chance to impress decision-makers hugely.
The featured image in the beginning of this post is one of the final renderings produced by our company exclusively for Vertic Advertising Agency.
Let’s see what exactly it can do for your business.
Types of Architectural Visualization
Imagine you are a designer working on a floor plan or taking part in a project contest. 3D technologies will let you present your ideas effectively and showcase them to your clients to the best advantage.
Depending on your needs, you can choose:
- a static 3D rendering (a still picture for a portfolio, printed catalog, or an offline presentation);
- rendering 360 (a panorama that allows to study the object from every angle, rotate it using your mouse),
- animation (a short video giving an aerial view of the object or construction, like a walk-through or fly-through tour),
- or animation 360 (virtual reality).
Different camera views, daytime or nighttime lighting, realistic textures and materials, zooming in and out different details, and most importantly – rendering the atmosphere of the scene – these are just a few of the opportunities that 3D visualization offers.
3D Visualization is divided into 3 main branches: exterior visualization, interior visualization, and product visualization.
3D Exterior Visualization
Exterior means forming, situated on, or relating to the outside of something; so it’s not just the building itself, but also the landscape and the surroundings which can be as small as the lawn in front of the house or as big as the whole city district.
Large exterior visualizations can show residential, commercial, industrial, or rural areas. They are great for presenting major construction projects, or products that are used throughout different spheres of human life. One of the examples is insulation systems, engineering solutions, city road maps, etc.
High-dimension, high-quality renderings allow to zoom in the pictures and provide extremely detailed and photorealistic pictures.
This is also a great tool for exhibitions and other advertising purposes.
3D exterior visualization is an indispensable part of construction development, because it allows to render conceptual ideas of architectural objects at an early stage of implementation, even before the first shovels hit the ground. It allows to attract investment and premarket real estate.
Another important benefit is that you can fit your future house into an existing urban landscape, so it looks contextually harmonious.
3D Interior Visualization
Interior refers to being within, inside of anything, or located further toward a center. A 3D interior visualization can provide a vivid picture of your house, its separate rooms or even a specific part of the room.
The type of interior visualization called floor plan is an overhead view of the place, very convenient for arranging furniture and in-house service lines.
Further on, panoramic renderings (render 360) and animations (including virtual reality) provide an unparalleled experience of walking-through unbuilt places as if you actually were there. Without leaving the comfort of your apartment or office, you can show your clients around and fully immerse them into the experience.
Playing with textures and materials, decor and furnishing of the rooms is also a fun part of 3d interior visualization. Even best interior design projects don’t always match client’s expectations. So interior visualization is the safety measure to ensure you reach complete understanding in every aspect of your order.
Using 3D models of people in interior visualization makes the scene even more realistic, and provides for a convincing impression.
3D Product Visualization
For manufacturers and players in the consumer markets such as technologies, food and beverages, retail products, etc., 3D product visualization is the turbocharged sales tool as well.
Attractive imagery is the first thing that will grab your clients’ attention. It can boost sales in online in e-commerce sites, social media, and just any platforms dealing with graphics, as well as offline – in printed media, product packaging, ad banners, etc.
Photorealistic 3d product visualizations are widely used in marketing, branding and promotion. Even if a product is still under development, a 3D visualization can help refine its design and gain a deeper understanding of what needs to be changed.
Another great way to utilize 3D technologies is in product deconstructing or so-called break-apart images. This kind of visualizations is hard to replace by photography, drawings or any other means for obvious reasons. Here, 3D visualization will showcase your product form the most appealing angle, and the only limitation you’ll know will be your imagination.
To sum up, 3D architectural visualization is the technology that you can’t ignore if you’re trying to keep pace with the modern world.
Contact us with any questions about your visualization needs, and we’ll help bring your dreams to life.